As global cross-border e-commerce continues to expand, logistics has become a critical link between online sellers and customers worldwide. Industry demand is increasingly centered on Amazon FBA first-mile logistics and dedicated shipping services to Europe, North America, Southeast Asia, and the Middle East. As a result, logistics providers with integrated end-to-end capabilities are becoming increasingly well positioned to compete in the global market.
In recent years, cross-border e-commerce has emerged as a major driver of international trade. An increasing number of Chinese sellers are using leading global platforms such as Amazon, Mercado Libre, TEMU, TikTok, and Walmart to reach customers in markets around the world.
At the same time, logistics has become an essential part of e-commerce fulfillment. The reliability, speed, and overall quality of logistics services can have a direct impact on sellers’ operational efficiency as well as the customer experience.
FBA First-Mile Logistics Remains a Key Priority
Among the various cross-border logistics services available, Amazon FBA first-mile logistics remains one of the most important areas of demand for online sellers.
Under the Fulfillment by Amazon (FBA) model, sellers send inventory to Amazon fulfillment centers in their target markets, while Amazon handles subsequent warehousing, picking, packing, delivery, and customer service.
The transportation of goods from China to Amazon fulfillment centers is generally referred to as FBA first-mile logistics.
Air freight and ocean freight are the two primary transportation options. Air freight offers faster transit times but generally comes at a higher cost, while ocean freight provides a more cost-effective option for larger shipments but typically requires longer transit times. Sellers often choose between the two based on product characteristics, inventory levels, sales forecasts, and delivery requirements.
Dedicated Shipping Services Expand Across Key Markets
Beyond FBA first-mile services, dedicated shipping solutions to Europe, North America, Southeast Asia, and the Middle East have also become increasingly important for cross-border sellers.
Dedicated shipping services typically combine air or ocean transportation, local customs clearance, and last-mile delivery to provide a more integrated and cost-effective logistics solution.
Both DDU (Delivered Duty Unpaid) and DDP (Delivered Duty Paid) services have attracted significant attention from sellers. In particular, DDP door-to-door services can simplify customs and tax handling, helping sellers reduce potential clearance-related risks and improve the predictability of international fulfillment.
Express Delivery Remains Essential for Time-Sensitive Shipments
For high-value goods, small parcels, and time-sensitive shipments, major international express carriers such as DHL, UPS, FedEx, and TNT remain widely used by cross-border businesses.
Logistics providers with first-tier contractual relationships with these major carriers can often offer competitive shipping rates and more stable service capabilities, giving sellers greater flexibility when managing urgent or high-value shipments.
Integrated Logistics Capabilities Create New Opportunities
Growing demand for cross-border logistics has accelerated the development of specialized international logistics providers in China.
Shenzhen Golden Sun Express Logistics Co., Ltd. (Golden Sun Express) is one example. Founded in 2014, the company specializes in Amazon FBA first-mile logistics, international air and ocean freight, China-Europe Railway Express, international express delivery, warehousing, and fulfillment services.
Golden Sun Express currently handles more than 1 million shipments annually and serves nearly 100,000 customers worldwide. The company has also established long-term relationships with major e-commerce platforms and brands, including Amazon, Mercado Libre, TEMU, TikTok, Walmart, TCL, and Skyworth.
The Shift Toward End-to-End Logistics Solutions
Industry observers expect the logistics needs of cross-border e-commerce sellers to continue evolving. Rather than relying on transportation alone, sellers are increasingly looking for integrated, end-to-end logistics solutions that can simplify international fulfillment and improve supply chain visibility.
Logistics providers with capabilities across air, ocean, and rail transportation, combined with global customs clearance and last-mile delivery networks, professional warehousing and fulfillment services, and digital logistics management, are expected to be well positioned for continued growth.
As cross-border e-commerce becomes increasingly global and competitive, logistics providers that can combine reliable transportation, efficient fulfillment, and comprehensive international service networks will play an increasingly important role in helping businesses expand into global markets.